“A Heineken and an Amstel, thanks.” The couple by the bar won’t be found slugging $1.99 six-packs on the couch at home; they’re too busy working and working

After decades of keeping the smooth, white, plastic surfaces of its classic products pristine, Wiffle Ball, Inc., has gotten into the promotions game.

SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on

DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,

Belgium-based Karamba took home the Best of Europe prize during the first round of judging for the ninth annual World Pro Awards of Excellence, which

No pitches. No retainers. No awards. No wonder EastWest Creative is still a relative secret. Don’t waste your sympathy. This secret is shaping up to be

“Honey could you pick up a quart of milk and a line of credit on your way home tonight?” That’s not as odd as it sounds, ever since PremiereGroup put

Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client