NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer.

It’s that time of year again. Time to wear your shoes out, lose your voice, and fill your head full of information. Sessions? Exhibit Hall? No, it’s P-A-R-T-“Why” because it’s Ad:Tech time. When it comes to parties, San Francisco rarely…

Two weeks ago, when it seemed that Microsoft might actually acquire DoubleClick, we wrote, upon learning of Google’s interest in the billion dollar ad serving company, that DoubleClick would go to Google. A press release by…

As this was my first time attending a Search Engine Strategies conference I was very excited flying into New York. The last two conferences I’ve covered were the Affiliate Summit (2007) and Webmaster World PubCon (2006), both…

In comparison to the way things were even five years ago, it’s amazing the relative ease with which one can put up a website or a blog these days. This is true communication democracy. The cost to entry is low and so everyone with…

FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.

NEW YORK – April 5, 2007 – MediaTrust, Inc. today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a myriad of industry…

For years, we’ve all heard about behavioral targeting for the web and how its going to work… but never quite does… Well, some of the techniques being used in this kind of targeting for web inventory can also..

Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of…

The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.