Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

One of the top challenges of any coordinated e-mail marketing program is maintaining a “clean” reputation with ISPs. Indeed this task can consume so much time and energy that many companies choose to abandon e-mail…

Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”

Internet advertising has been a dynamic industry ever since the days of Prodigy and America Online. From buying basic text advertisements on the earliest websites, to buying cost per impression, cost per click, cost per action, then

Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an…

Recent Internet Retailer figures studied by survey software firm Vovici seem to indicate that online retailers who reach their customers through e-mail efforts could benefit from more targeted e-mail lists.

Recent numbers released by comScore Networks indicate that Second Life experienced a 46% increase in the number of users in March 2007 compared to January 2007.

Popcap.com, a Web site that makes various online games available to users, noticed that the vast majority of its worldwide users were female. The precise split was 76% female and 24% male. Apparently, this is not an aberration, but…

Imagine yourself three years ago looking for a market to explore. Yes, 2004, in a world before MySpace and Facebook, a time when New Century still bought leads. You had money, a solid leadership team, and a desire to enter into the…

If you use Gmail, you probably have noticed an ad showing up more than you might expect. Given its prominence and the seeming lack of relevance to your conversations, you might have wondered whether Coffeefool.com was more…