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Health Search Engines Wanted

According to JupiterResearch, 71% of online consumers run queries through search engines in order to find answers to health-related questions, but only 16% of them find the information they want. This seems to indicate that there...

Microsoft and Yahoo Open Up to Each Other

Numbers two and three in the instant messaging realm have finally made visible steps towards an alliance that they announced back in October. In what would appear to be a viable threat to AOL’s number one AIM, Microsoft’s...

Mozilla Will Immortalize Evangelical Users

Dedicated users of the Firefox Web browser will have a shot at being written into the very source code of the next version of the browser, Firefox 2.0. In observance of the Mozilla Foundation’s three-year anniversary, on July 15 the...

It’s PhatGuru.com, New York City’s Hippest Website

New York, NY - July 19th, 2006 -What do you get when New York City’s coolest go online to dish on what’s trendy and what’s yesterday’s news? You get PhatGuru.com, a content rich website that launches today with enough flair...

Bet On Conviction

Another trusted officer of a publicly traded company was arrested this week, nabbed in Texas while changing planes. No, he isn’t from Enron or WorldCom and is not accused of cooking the books or embezzlement. In fact, until his...

To BMT or Not To BMT?

When mentioned among SEMs (Search Engine Marketers) in a casual setting, Bid Management Tools, which will be referred to as BMTs in this article, often dampen conversations, like talking property tax law at a cocktail party. This is...

Insane in the Domain

Here are some things about domain names that I didn’t know that were mentioned in a Wall Street Journal article this week featuring a “domainologist”: 1) There are roughly 47 million registered “.coms.” 2) The letter “a” when used

Direct Response In A Behavioral Marketing World

If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of the major search engines receives, but...

For Buzz or Money

In the Internet advertising world today, there is buzz, and then there is money. Buzz is what we see with the latest Web 2.0 site that seems to offer something cool, one that looks to make it's return sometime in the future. Buzz sites ranges...