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Advertisers Eyeing Podcasts

Nielsen Analytics released a report titled “The Economics of Podcasting” last week. In the report it was indicated that podcasts are garnering an increasing audience of listeners, which has caught the eyes of advertisers...

U.S. Still Leads ‘Dirty Dozen’ of Spam

In its most recent “Dirty Dozen” report concerning the top twelve spam-relaying countries and continents during the second quarter of 2006, threat management solutions leader Sophos indicates that the U.S., once again, is...

Gotuit Starts Video Portal with Search and Ad Implications

Gotuit Media, a video-on-demand content provider, recently unveiled Gotuit.com, which is an ad-supported broadband video portal. It hopes to use a tagging system as well as a sleek interface to give users a pleasant...

Lead Generation: Pay-Per-Action

The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoying views of the Manhattan...

Mortgage Lead Gen’s “Strive for 5”

At the dealer where I take my car to be serviced, plain paper printouts adorn the walls reading, “We Strive for Five.” After asking, I learned that the service writers, that is, the one who handles your visit, receives more money if you give...

The Breaking Point

Reading that the mortgage banking lead generation vertical might be showing increased signs of contraction will worry some people and have others pleased. For those who make their living off the vertical, they see the potential...

Comcast Debuts CD Sampler of Internet Sites

There's a new kind of premium that helps consumers tame the Internet. It's a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.

P&I Postscripts

CINGULAR WIRELESS: has been courting Ohioans with a...UNITED AIRLINES: is out with a new...