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Google Talk Upgraded

It is a well-known fact that Google Talk has been just another of Google’s product offerings that has not been able to find a faithful following. According to comScore, Google Talk has been installed 976,000 times, but in June it only...

Lycos and the Importance of Linguistics in Search

Remember Lycos, the search offspring dot-com bubble poster child CMG Information Services, Inc? Well, Lycos is still around, quiet, but still around after changing hands a few times. Now Christopher Mohn, heir to the...

Futuristic Fashion Goes Viral

No matter how good (or should I say busy?) times are for professionals in the interactive sector, we can never take any status quo in our profession for granted; I believe the old adage “if you snooze, you lose” is applicable...

And a Pony

A colleague in the office has hooked me on a particular phrase, “…and a Pony!” Jeff Atwood coined the phrase and first published on his Coding Horrors blog at the beginning of this year. Those who avidly follow the...

State of Remnant Advertising

Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on...

From Potlucks to Blogs

Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac

Lead Generation: Pay-Per-Action

The June 20th cocktail party for Exchange Place could have doubled as a movie set. I was an invited guest representing ICMediaDirect.com and among some advertising professionals thoroughly enjoying views of the Manhattan...

Mortgage Lead Gen’s “Strive for 5”

At the dealer where I take my car to be serviced, plain paper printouts adorn the walls reading, “We Strive for Five.” After asking, I learned that the service writers, that is, the one who handles your visit, receives more money if you give...