American Eagle Outfitters’ new kids’ brand, 77kids, is leveraging entertainment to promote a new apparel line by hosting a concert with the Jonas Brothers in Novembe

Scholastic Media has teamed up with the J.M. Smucker Co, to launch an essay contest offering the chance to win books for home and school

If the news came out that a portion of California broke off into the water, it might take some time to comprehend the effects of what transpired, but it wouldn’t come as a surprise. Similarly, below Yellowstone sits a super-volcano, that when…

The biggest news this week certainly goes to the public launch of Google’s new browser, Google Chrome, which suckered us into a piece as we watch the browser try not to follow in the footsteps of the company’s…

According to recent figures released by comScore World Metrix, the Internet audience in Europe grew from 223.9 million visitors in June 2007 to 241.8 million in June 2008, a growth of 8%.

Less than a week after Microsoft unveiled Internet Explorer 8 Beta 2 to the general public, Google announced its Chrome Web browser on its official blog.

An estimate by eMarketer suspects that there are 31 million mobile gamers in the U.S. in 2008, compared to 23 million in 2007

Richard Clayton, a researcher and security expert from Cambridge University, conducted a study that found a link between the first letters of e-mail addresses with their likelihood of receiving large amounts of spam.

There is a great story I recently heard that reminded me about what it takes to be successful in marketing your business.

So try to picture this – you are creating an ad campaign for a new product or service and you want to reach a mass audience.