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YouTube’s latest addition will be seen as a slap in the Facebook. This is because YouTube has added a group called “Colleges on YouTube” to its list of user Groups. The page touts the new group as a place where students can...

According to information released by Nielsen Monitor-Plus and Nielsen//NetRatings, Internet advertising spending increased 49% during the first half of 2006, while overall advertising spending rose 5.1%.

There was a time in lead generation when all that mattered was the number of leads someone could produce. The price paid per lead was almost exclusively based on the numbers generated, not necessarily how those leads performed...

In “Quality over Quantity” we focus on the general trend in lead generation of both the buyers of leads and the suppliers of leads focusing on producing higher quality, more efficient leads as opposed to trying to simply maximize the...

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is...

- Find out how he got his start in the industry - 10 years ago- Learn about the first international lead generation platform.- Find out how zip offers affected his business

Chili's Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.

In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.

It's 1983. I'm cheap, so I'm buying my daughter clothes at Sears. She turns to me. Daddy, it's OK that you're so cheap, but can we at least get a Gap

Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the