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Google Will Be Listening, and Maybe Watching?

If you are someone who is already uncomfortable with Google’s ability to stockpile loads of your browsing information, then the recent murmurs of Google developing an eavesdropping technology will certainly not sit well with...

Almost Live from TARGUSinfo Lead Quality Summit

Many companies have client conferences. Technology companies have long been known for theirs, and with respect to Internet companies, eBay can throw an event with the best of them. When it comes to Internet companies, not many...

Have We Met?

Lead generation companies represent some of the most prolific advertisers on both search and display. Despite their seemingly run of network approach and often incomprehensible reach, those at the top actually employ...

SPOTLIGHT ON

- Learn about oDesk and how you can hire offshore programmers- Find out how you can be certain what your developer is actually working on- Discover how oDesk raised its venture capital

Dentyne Brings Movies to Campus

Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.

Lead Generation: Quality over Quantity

There was a time in lead generation when all that mattered was the number of leads someone could produce. The price paid per lead was almost exclusively based on the numbers generated, not necessarily how those leads performed...

Quiet Period

In “Quality over Quantity” we focus on the general trend in lead generation of both the buyers of leads and the suppliers of leads focusing on producing higher quality, more efficient leads as opposed to trying to simply maximize the...

The Plan or the Trash Can: An Email Marketing Guide

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is...