It was bound to happen soon, and last Friday it finally did. Three AOL subscribers filed a lawsuit and are seeking class action status in the U.S. District Court for the Northern District of California in Oakland.
According to the latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), marketers spent $7.9 billion in their Web advertising campaigns during the first half of 2006. This was a 37%...
On Monday, Microsoft announced that they would be converging their various advertising products and outlets under an umbrella brand called Microsoft Digital Advertising Solutions.
If this were baseball, Yahoo would not be going to the playoffs. And, if the adage, “three strikes and your out” applied, then the current number two in search would have even bigger worries. At the beginning of last week, Yahoo...
As we saw in Part 1, Yahoo’s stock price has seen better days. In the beginning of this year, the company announced guidance that met expectations only to be treated with a double-digit percentage decline in their...
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its "My Circle" feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.
According to Hitwise, Google attracted 60.29% of the total U.S. search volume for the four weeks ending September 9th, 2006. This sets a new high for the year, jumping slightly above the previous high of 60.23% reached for the four...
Performance Email Marketing Leader Datran Media Announces StormPost.NET; Simplifies Integration and Doubles Scalability
It almost embarrasses me to join the fray of people covering the world of online video. Admittedly, though, the world of online video has begun to take shape, and quite a bit has unfolded within the past week. This week’s news...
