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Grocer Texts Offers to Customers

October 4, 2006 | 

Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

Cotton Inc. Launches Dirty Laundry Tour

October 4, 2006 | 

Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

Kraft Lends Stove Top to Dinners by Design

October 4, 2006 | 

Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

Costello Joins Pay By Touch

October 4, 2006 | 

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

Nickelodeon, Produce Marketers Play In-Store

October 3, 2006 | 

Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps

October 2, 2006 | 

Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.

Think Local, Act Bilingual

October 1, 2006 | 

Miller Brewing Co.'s new recipe for Hispanic marketing is a different kind of bilingual: It's more general-market and more localized, at the same time.

Online Ad Spend Up 37% in First Half of 2006

September 28, 2006 | 

According to the latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), marketers spent $7.9 billion in their Web advertising campaigns during the first half of 2006. This was a 37%...

Microsoft’s New Umbrella

September 28, 2006 | 

On Monday, Microsoft announced that they would be converging their various advertising products and outlets under an umbrella brand called Microsoft Digital Advertising Solutions.

Yahoo and the Internet, Part 1

September 28, 2006 | 

If this were baseball, Yahoo would not be going to the playoffs. And, if the adage, “three strikes and your out” applied, then the current number two in search would have even bigger worries. At the beginning of last week, Yahoo...