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Regular Text Ads: A Good Bet
A recent report released by analytics firm iPerceptions Inc. notes that good old text ads are most likely to attract clicks, followed by display ads.
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Rich Households Disappear
In the midst of a dreadful year for financial markets, it comes as no surprise that TNS, a market research company, is claiming in a recent report that the number of wealthy households is on the decline.
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Conversion Mastery: How Professionals Get Top Conversions
Testing is the mantra of our industry. Most people recognize its importance in creating more conversions.
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Agencies
Alltel Targets Latinos with Dia de Los Muertos Concert
Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans
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How Will Online Advertising Fare – Part 1, The Numbers
Last week, our two part editorial on the economy looked at some of the first warning signs that only hindsight can provide, and then the current culmination of these events, from historic bankruptcies, unprecedented government…
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How Will Online Advertising Fare – Part 2, Why
The great New York Yankees player Yogi Berra is as well known for his sayings as his playing. One of his more oft-quoted phrases includes, “It’s like deja vu all over again.” Granted this comes from a person who when asked…
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Glam Interactive Group posts huge membership growth
Glam Interactive Group announced today that it has surpassed a milestone in acquiring over 700 members. The social network was created as a networking tool for women in the industry to come together and make business connections, and has demonstrated phenomenal growth since its inception in July 2007
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Brand New World Hires Digital Creative Expert Tarah Feinberg as Creative Director
Industry Veteran Joins Fast-Growing Agency, Strengthens Digital Creative Practice
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The Economic Sky is Falling
With the shocking performance of Wall Street on Monday that jolted the world of so many Americans, it is easy to begin to feel like Chicken Little with images of the sky falling.
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Why has it Become so Difficult to Earn Top Network Admittance?
Which network(s) represent the best opportunity for maximum returns?
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