The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.

New York ad:tech has arrived. Here is your guide to all things ad:tech so long as that means parties. Print it out and bring it along! Have fun, and try not to schedule any 9am meetings.

In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier…

Ad:Tech New York is quickly approaching, as industry leaders and companies prepare themselves for one of the largest conferences of the year

When it comes to display ads, every creative requires a call-to-action. As user awareness of banner ads decrease, techniques must evolve to increase Click Thru Rates (CTR’s).

As I was checking my email this morning, an article on MSN caught my eye: “Will the Real Spam King Please Stand Up?” It was written by Dan Tynan of PC World.

According to the latest figures released by IT security and control firm Sophos, eight times more malicious e-mail attachments were sent out in the third quarter of 2008 than in the previous quarter.

As if there was any doubt, Google handily won the search “war” in September, according to figures released on Monday by Nielsen Online.

For marketers trying to reach the 18- to 34-year-old demographic, e-mail may actually trump those trendy social networks in terms of effectiveness.

A study titled “Harnessing the Power of Blogs” sponsored by BuzzLogic and conducted by JupiterResearch asserts that blogs have important influence over consumers’ purchasing decisions.