The Portland Trail Blazers might not be the most advanced team in terms of on-court skill, but the organization just took a step towards being one of the more advanced teams in terms of online technology. The NBA team, which...
A recent study conducted by BL Labs, the research arm of ad network BlueLithium, revealed some surprising information regarding behavioral ads and their performances in context and out of context.
According to a study called “Digi:Nation” conducted by the Harris polling institute along with the Guardian newspaper’s online edition, over a quarter of Web users in Britain have created their own blogs or Web sites. This is seen...
- Learn How You Can Incorporate RSS In Your Marketing- Discover How Affiliates Can Use RSS To Generate Revenue- Find Out How ad:tech Is Using RSS As Part Of Their Marketing Program
Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed...
The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount...
Coca-Cola's new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.
After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in…
Denny's is tapping a Halloween theme to give kids an extra treat.
Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers' sensory overload when it comes to marketing messages.
