Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.
Campbell's Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French's.
With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg's is the recipient
Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working
The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as
Yahoo is on the search for some of America's most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.
Sony’s PlayStation 3 is set to release in North America on November 17, in Japan on November 11, and in Europe during March of 2007. This is good news not only for gamers who are drooling over the highly anticipated gaming...
September was a good month for Google’s search share. It increased its share by 1% from August, hitting the 45.1% mark, according to comScore qSearch. Nielsen//NetRatings was even more optimistic, indicating that...
DigitalLife is “the ultimate consumer technology, gaming & entertainment event of the year”. The four-day event is dedicated to exposing the digital culture of tomorrow to the consumers of today. Products showcased include...
Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies...
