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“How do other lead generation companies pro-actively improve their lead quality while still delivering on the growing volume demands of their clients?”

Heinz Ketchup is taking diners back to the 80's with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is

Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media's re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin' To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo's Christmas Carol and Cricket on the Hearth.

According to the research firm Gartner, e-commerce lost almost $2 billion in 2006 thanks to security concerns that consumers feel when they shop online. About half of this figure ($913 million) was due to consumers who avoided...

According to numbers released by comScore, spending on online retail sites soared high on Black Friday this year, seeing 42% growth over last year’s post-Thanksgiving shopping frenzy.

According to a study carried out by ICM, a market research company based in the U.K., and commissioned by the BCC, online video sites are taking away from the time people spend watching their television screens. Though this...

Google is still the king of search, no matter who you listen to. According to figures released by Nielsen//NetRatings, more than 3 billion searches were conducted on Google in October, which was about 49.6% of the total search...

Time and time again I’m asked: “What is the most challenging part of working with Affiliates?” Here is some feedback and insight for those on both the Affiliate and Affiliate management sides. To begin, here’s a phrase we’re all familiar with:...

An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product - a purely technology based...