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Google Jumps The Shark
In writing our review of the current state and future potential of Facebook’s self-service advertising platform, we found ourselves incredibly bullish on its potential, not the least of which stems from all of the various levers…
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Undervalued Facebook
A recent article in the NYTimes talks about how Procter & Gamble has been “dipping its big toes into the vast pool of Facebook, now the world’s largest social network.” Who wouldn’t want a piece of P&G’s ad spend, as…
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Garfield Enters the MiniEgo Virtual World
Garfield the cat has entered the virtual world, lending his likeness and stuff to the flock of MiniEgo users.
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Agencies
NBA, Turner to Screen All-Stars in 3D HD
The National Basketball Association and cable partner Turner Sports will broadcast TNT’s coverage of the NBA All-Star Saturday Night contests in a live 3D high-definition format in 80 digitally equipped theaters around the country.
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Performance Marketing in 2009
Every few weeks, especially in the bout of more poor general economic news, an article comes out with even more dire news for the online advertising ecosystem, always taking the same shape. So and so has…
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We’re Saved…Sort of
Mortgage marketers, long a staple of the Internet advertising landscape, have in the past year had a much more subdued presence online, especially display. As an inescapable piece of text link advertising on…
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Diversify Today
The old saying: “Don’t put all your eggs in one basket” may be a clich but has withstood the test of time for good reason. Risk management techniques of diversification are an important strategy for savvy business people to implement in any industry.
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US Web Users Are Confident
Americans have always carried themselves with a particular dignity – one that sometimes errs on the side of arrogance.
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Google’s Fast-Risers of 2008
Google recently released their list of the top 10 fastest growing search terms of 2008, compared to 2007.
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Firefox 3.1 beta 2 Will Please Porn Lovers
TraceMonkey and Private Browsing. They sound dirty, don’t they?
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