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Community and Content Take Up More Time
The latest figures released by the Online Publishers Association (OPA) show that content-related online activities still take up most of the average user’s time, followed by communications- and commerce-related activities.
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Agencies
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”
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Agencies
Audi Is Back in Super Bowl Ad Huddle
Fueled by positive response to its ad in the last Super Bowl, Audi has bought a 60-second spot to run during the first quarter of this season’s big game
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Agencies
Papa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29
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Agencies
Univision Offers Cameo in Interactive Webnovela
Spanish-speaking Web star wannabes will have a shot at a brief appearance in a webnovella that Univision Online plans to introduce early next year.
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Nabisco Creates Holiday Film About its Crackers
Nabisco is kicking off a holiday campaign around the art of simple entertaining at home with family and friends.
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Drug and Medical Makers Re-formulate YouTube Videos
Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues.
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Advertiser Prep
Thanksgiving is arguably our favorite holiday, and it has only a little to do with it being one of two Thursdays we don’t publish. It’s that time of year when people see the light at the end of the tunnel, the home stretch of the…
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Increase Holiday Sales with Publisher Lead Reports From Syntryx Solutions
Find new prospects using customized reports designed to maximize targeted online advertising reach.
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Networking: The Invaluable ROI
EPC’s, CTR’s and eCPM’s are all crucial numbers that make the online marketer’s day go round. It is through these numbers that our ROI and the key to our financial success in the online media space will ultimately be determined.
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