According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter...
The Direct Marketing Association (DMA) today released a white paper on holiday shopping reporting the average combined Internet and catalog holiday sales are 8.3 percent...
You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing - money. December revolves...
A little more than 18 months has passed since Experian Interactive acquired LowerMyBills, the top online mortgage banking lead generation firm, for $380 million in May 2005. And, almost a year and a half has passed since Experian...
American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.
If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.
Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products.
Last Friday, Google’s homepage was “marred” with a huge banner recommending its users to download the “new, safer Firefox 2.0” placed at the very top of the page. Then on Monday, Google threw a slight curveball at those who closely watch the search engine’s every move when it displayed...
Victoria, BC, December 13, 2006: Neverblue Media Inc. is pleased to announce that the company will be entering into an exclusive relationship with Razoreye Media Group Ltd., a boutique online publisher. Razoreye Media will...
Those in the direct response space see the world differently. They get paid when something happens and only when something happens. Those in the direct response space come in many shapes and sizes. They include...
