When those of us in the online advertising world think of lead generation, we often think of the volume leaders - mortgage and education. It's hard not to, as they, for the most part, dominate our advertising consciousness, especially...
Last year, one of the predictions we made was that someone would create the X10 equivalent for Chinese traffic. Someone would create the ad that would not only monetize any remnant but signal a new dawn of advertising. With so much...
The man, the myth, the legend. To black hat SEOs he embodies the dreaded arch enemy. To white hats, he is the source for authoritative, accurate advice you can trust.
Are you ready for some football? Brand marketers have been for months, but they're no longer thinking only of Super Bowl Sunday. Many have expanded from
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from worthy organizations.
Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.
The line “Top Search Terms of 2006” has a certain ring to it. It’s always interesting to get a glimpse into what searchers were most eager to see or read about online, and top search terms are a nice way of summarizing that...
According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter...
The Direct Marketing Association (DMA) today released a white paper on holiday shopping reporting the average combined Internet and catalog holiday sales are 8.3 percent...
You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing - money. December revolves...
