It seems a stretch, but Burger King is out with a men’s body spray called Flame. The fragrance is billed as a scent of seduction with a hint of flame-broiled

And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often

For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But

The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy’s and curtains on display at Sears. It’s in

Making the fan-friendly NBA All-Star Game weekend festivities fan-friendlier, the league is giving fans a chance to choose a rookie player for the annual Sprite Slam Dunk contest.

Kraft Foods is making it easier for busy consumers to plan meals, search recipes and even locate the nearest store through a new downloadable application for iPhone an iPod touch users.

DOUBLETREE HOTELS: is offering complimentary freshly baked chocolate chip cookies to anyone who drops by any of its more than 185 locations in North America through Dec, 31.

The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone.

Samsung Telecommunications America attempted to establish the Guinness World Record for “Fastest Text Messaging While Skydiving.”

Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family.