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The Affiliate Marketing Stimulus Package
A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…
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Huge Opportunities Exist in The Online Dating Space
I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year.
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comScore on 2008 and 2009
On Monday, comScore released its “The comScore 2008 Digital Year in Review” report, which highlighted important online marketing trends in the U.S. and gave some general expectations for 2009.
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Internet Explorer Continues its Descent
According to recent figures from Net Applications, Microsoft’s Internet Explorer continued its habit of losing market share, finishing January 2009 with a still-strong 67.55 percent. Meanwhile, Mozilla’s Firefox, Apple’s Safari and Google’s Chrome all continued their uphill climb.
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Online Video Ad Spending Still Growing … Slower
According to the expectations of AccuStream iMedia Research, online video ad spending will grow 22.5 percent in 2009.
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Agencies
Cartoon Net Helps Push “Pink Panther 2”
Steve Martin, who once famously spoofed King Tut in a “Saturday Night Live” shtick, is talking to two puppets who spoof film critics on Cartoon Network this week to plug his latest movie.
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Agencies
Kellogg Hires Rivet for New Pop-Tarts’ Loyalty Program
Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first.
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Agencies
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
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Agencies
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.
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Agencies
Promotion Stunt Leads to Bookstore
People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark
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