One of the most important things you can do to reduce your exposure to legal liability when running advertising, is to make sure that the ads you run are actually true. According to the Federal Trade Commission, as an affiliate, you...
Irvine, Calif., Feb. 15, 2007 — Experian InteractiveSM, a division of Experian, today announced it has expanded existing operations in Southern and Northern California to better accommodate its workforce and allow for continued...
“CPA Empire and Mobile Sidewalk Team Up On Ringtone Fraud.” That headline illustrates the difference between being a company and being an affiliate. A company cannot say such things, but a one-man show whose personal branding skills might just top his abilities in search can get away with...
For the first time since the introduction of the Quality Score in August of 2005, advertisers now have a glimpse into their Ad Group’s score. Advertisers learned last week that they could enable a Quality Score column as part of a...
Now we all have stories on how we got into the business, where we've been, etc. After being in the industry myself now for more years than too many of the bozos I come across, I sometimes question how people got into this industry.
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.
Starting on Monday, Yahoo! Mail Beta began giving some users the opportunity to use an integrated version of Yahoo! Messenger right from their e-mail window, similar to how users can log on and use Google Talk directly from...
The Portland Trail Blazers are a very young team in the NBA, so it makes sense that the organization is trying to create a youthful appeal across all its operations, on and off the court. The team’s new social networking initiative for...
Oy. The body of the email that I received yesterday had written in it just that one word, a sign of exasperation, almost frustration, if not resignation. What could have caused such a response? A quick look at the forwarded message...
You surf MySpace and in between the barrage of dating offers placed ever so conveniently that you stand a good chance of accidentally clicking, you come across a banner that those in the direct marketing space know all too well. You...
