Lay’s Taps TV Show to Share the Joy
Lay’s potato chips have found a new home on TV and online.
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Gather.com Brings on Top Consumer Brands
Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands.
Rebates Can Be a Gateway to CRM: Q&A
Rebates should be treated more like fan mail.
PROMO Index
Turbo Tax The Tax Rap TurboTax is putting a fun twist on tax season to get people to rap for cash. People upload rap videos about taxes to www.youtube.com/contest/thetaxrap
Innovation, 3; Idiocy, 3
What is it about human nature that makes us want to kick a guy who's down? A lot of folks took a beating in Boston's bomb scare last month. Cartoon Network's
Dogs Rule
For dog lovers, the Westminster Kennel Club Dog Show is their Super Bowl. Like discerning football fans, devotees of man's best friend appreciate it when
Yahoo Ads Seeing More Clicks
By now, many people know the power of online advertising. Google derives virtually all of its financial strength from it, site owners across the globe are making good money from it, and online tricksters everywhere are doing their...
Niche Podvertising Medium to Reach $400M by 2011
Online video might be taking most of the online advertising buzz these days, but podcast advertising (affectionately nicknamed “podvertising”) is expected to take some of the spotlight, too.
SellingSource.com appoints Ronald Wagner president of PartnerWeekly
LAS VEGAS - Feb. 28, 2007 - SellingSource.com, a leader in technology-driven marketing solutions, names Ronald Wagner president of its PartnerWeekly subsidiary, company officials announced today.
Optimize This – 40 Billion Impressions
"Way back" in July 2005, News Corp went from a company known for its not quite Fair and Balanced Fox News (yet home to the Simpsons and Family Guy) to an interactive powerhouse. They did this almost overnight with their tour de...
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