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New Year. New Mailer’s. Same Mistakes
In any business venture, you should begin with the end in mind. For email marketers, the end goal is to execute a successful email campaign.
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The Battle Over Display
A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It’s true. Q1 2009 has ushered in the year of the flogs…
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Get ‘er Done
In less than a week, we set off to Vegas once again, this time for the second installment of online lead generation trade show, LeadsCon. Last year, in its inaugural year, the planners hoped that they would attract 350…
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Agencies
JetBlue Offers Refunds to Jobless Customers
JetBlue Corp. is offering down-on-their-luck customers a helping hand: a refund on booked flights.
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Agencies
Hyundai Enhances Consumer Protection Initiative
Hyundai Motor America is expanding the parameters of its innovative consumer protection plan with a variation on the theme that enables a 90-day payment relief benefit if a Hyundai purchaser loses a job involuntarily.
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Agencies
Kraft Singles Launches Yearlong “Smiles” Campaign
Kraft Singles is kicking off its new, yearlong “Smiles Under a Single” campaign and is supporting the effort with free grilled cheese sandwiches.
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The Flogging of the Flog
While we doubt that Merriam-Webster will update their definition for “flog” to encompass the fake blogs, it turns out that the current meaning of the word applies much more appropriately than expected, and that is “to force…
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Anatomy of a Flog
While we’ve written no shortage of articles about flogs, one thing we haven’t done is taken a more in depth look at what makes a flog a flog. Their success has taken almost everyone by surprise, and in a what’s old…
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SynthaSite Secures $20 Million in Series B Funding from Reinet Fund
Reinet Invests in SynthaSite’s Vision to Bring Professional Web Site Builder to Small Businesses and Individuals Worldwide
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Google Maps Overtakes MapQuest
For the first time ever, Google Maps has overtaken long-time online maps leader MapQuest in January – at least, according to initial reports from comScore, as verified by Greg Sterling at Search Engine Land.
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