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Display Ads Still More Important Than Online Video

Advertising through online video may be the hot topic these days, but that doesn’t mean that more traditional means of reaching consumers like display ads are dying off. In fact, recent numbers from Datran Media indicate that...

Big Four Portals Dominating Online Ad Spend

Though March is dominated by predictions of possible Final Four match-ups, the big four Internet portals leave no room for uncertainty when it comes to online advertising dominance.

Microsoft and UC Davis Examine Search Engine Spam

Spam is a problem that has primarily been known for its unwelcome presence in e-mail inboxes across the world, but the average Web user also knows that spam is a large inconvenience to their online search experience. Microsoft...

Comcast Considers Breaking Up with Google

Google edged out Microsoft to win a big AOL advertising deal in late 2005. However, it seems that Microsoft now has another opportunity to take a shot at Google, the company that is causing the most headaches for the Windows...

Google Drops the C-bomb

My heart almost stopped when I saw the subject of the Inside AdWords email sent, "[Inside AdWords] Pay-per-action beta test." That almost reaction almost doesn't make sense though. We work in the CPA space. We spend countless...

To See or Not to See

This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice...