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We here at the Digital Moses Confidential have been covering the online advertising industry for over 3 years now. We have a combined 8 years of search engine advertising experience. Our years of search engine advertising...

This past week, the Internet's version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, "Microsoft/DoubleClick Deal Seems Likely." Four days later, the likely deal...

According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second...

DoubleClick has been the rumored apple of Microsoft’s eye since reports began popping up last week about a possible acquisition of the third-party ad firm. Things got even more interesting earlier this week when Google was...

In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

South Florida, April 1, 2007 - In a galactic first, Unique Leads has announced the introduction of the Free Brain Scan Offer, a world-wide company exclusive. Being launched today, this offer is not limited by geo-targeting, there are no...

Last week I received a rather bizarre request. According to the sales department at our company, we had a new client, and I was needed to review the contract and the creative. This is normal protocol in the company, but the...

One of the most competitive markets on the Internet for a low cost, general interest product is the government grants information market. It’s filled with people looking for free money from the government, and the level of marketing...