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Online Ad Spending Bucks Miserable Expectations
Global advertising spending is expected to be down this year according to three big ad buyers.
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Energy Used for Spam Could Power 2.4 Million Homes
A study recently released by McAfee asserts that the annual amount of energy used for spam-related activities around the world could be a lot more productive if used otherwise.
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Agencies
Sprite Combines Music, Social Nets and Reality TV in European Campaign
Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers
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Agencies
Origins Offers Samples in Exchange for Recycled Packaging
Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product
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Agencies
MovieTickets.com Debuts Loyalty Program
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers
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Agencies
P&I Postscripts
OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies)
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UniqueLeads.com, Inc. Launching Open Network
Top Lead Generation company opens full access network to its clients for first time.
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Facebook = Lower Grades?
Does Facebook use lead to lower grades?
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Google, Ask.com Gain in March
Google and Ask.com gobbled up more of the search pie in March, while the other three major search engines lost ground, according to recent figures released by Nielsen Online.
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US Internet Population Jumps in January
Nielsen Online recently released its figures for the number of active Internet home users in 10 countries for the month of January. The U.S. saw the biggest month-to-month increase in its Internet population.
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