In my day to day capacity as a General Counsel in the affiliate industry, I have the opportunity to review dozens upon dozens of contracts. “Agreements,” “insertion orders,” “Contracts,” “terms and conditions;” they go by many names, but across the board they contain many of the same, “standard” terms. Unfortunately, some of what is presented…
The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”
Disney Global Book Group is teaming up with Random House Children's Books for an in-school initiative tied to its Disney Fairies book publishing program.
According to recent data released by French research firm XiTi, 24.1% of Web users in Europe browsed on a Firefox browser during the week ending March 11, 2007. This is a large jump from the week ending April 14, 2006, when...
Data recently released by comScore Networks revealed the top worldwide Web sites in terms of visits per visitor in February 2007, and neither Google, Yahoo!, nor Microsoft were in the top three.
As expected, Microsoft wasted little time voicing its opinion of Google’s latest monster $3.1 billion acquisition of advertising network DoubleClick. However, they are not alone.
Back in 2005, Google acquired Dodgeball, a mobile social networking service that allows users to send messages to the service containing their whereabouts, which are then relayed to selected friends to let them know...
New York, NY, April 12, 2006 - The Direct Marketing Educational Foundation (DMEF) has announced the recipients of its Rising Stars Award, which honors direct marketing professionals who demonstrate superior leadership abilities.
NEW YORK - April 13, 2007 - MediaTrust, Inc. today announced the MediaTrust Integrated Services Group (ISG). The ISG is a team of MediaTrust solutions specialists that analyze customer needs and make educated...
New York, NY - Direct Agents, Inc., an interactive advertising agency based in NYC, formally announces its first participation in ‘Ad- Tech San Francisco’ on April 25 and 26 of this year. Direct Agents is eager to interact with its industry peers at the interactive agency and technology conference, which counts thousands of technology companies…
