Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy…

The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons

For the four weeks ending June 6, 2009, “craigslist” was the top overall search term, according to Hitwise.

According to a recent forecast made by Forrester Research, e-mail marketing spending in the U.S. will reach $2 billion by 2014, reflecting a compound annual growth rate (CAGR) of nearly 11 percent from $1.2 billion in 2009.

According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.

Nearly half of all respondents to a recent survey conducted by Forbes said that search engine optimization is the most effective online marketing tactic for generating conversions online.

As one of the few people in the internet world who still watches a lot of TV, last night I saw my first commercial for Bing. Today, as an experiment I decided to ask a few different people what they thought of Bing. A former Microsoft…

Last week when thinking about the disruption innovation causes to businesses, airlines came to mind first but are far from the only widespread pillar of our business and personal lives that end up reacting to change…

Along with the arrival of Father’s Day weekend comes the anticipation of the first day of summer, family barbecues, and vacation planning.

By Sticking Together. Help the Internet Marketing Industry Police Itself.