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  • Facebook and The Future of (Performance) Marketing

    Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…

  • Amazon Offers Customer Video Reviews

    Amazon.com recently unveiled customer video reviews on its site, which allows customers to post their reviews of products in WMV, MPEG, Quicktime, or AVI formats.

  • Online Advertising to Reach $42 Billion

    According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.

  • Online Comparison Shopping Grows in Popularity

    Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.

  • Rainbows Are Freer For Americans

    Radiohead released its latest album, “In Rainbows,” to a great deal of buzz. It was made available online for download at whatever price the consumer desired, including “0.”

  • Comdata, Serious Team for DVD Gift Cards

    Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season.

  • Expedia Runs Sweeps as NFL Travel Sponsor

    Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.

  • Blackhawk Billed as NFL Gift Card Partner

    Blackhawk Network is teaming up with the National Football League as the group’s gift card partner.

    People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and Seattle Seahawks.

  • Top U.S. Local Markets

    Recent figures released by Nielsen//NetRatings show a glimpse into the top U.S. local markets both in terms of total unique visitors and time spent online per visitor.

  • Subject and From Lines Important for Open/Click Rates

    Personalization in e-mail marketing efforts is key. Though this is logical, it might behoove marketers to remind themselves of this fact and to check to see if their e-mails appear too shady for the typical consumer’s tastes.