According to Nielsen Online, of the 10 countries it tracks, the U.K. experienced the biggest month-to-month boost in its Internet audience in March, while Australia experienced the only decline.

Each day advertisers in our industry are generating leads/sales with their offers.

So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a…

When thinking about the performance marketing sector, it amazes us that we have only used Charles Dickens’ famous line “It was the best of times. It was the worst of times,” only once before in the past five years. For at no point in our…

Ad networks, which eMarketer defines as brokers who are the middlemen in between Web site publishers and advertisers, are used primarily because of efficiency, reach and targeting benefits, according to a study conducted by Collective Media.

According to the latest figures released by comScore qSearch, Google increased its share of searches in the U.S. in April, while all its major competitors lost share or remained stagnant.

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward

For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders

Adapp Solutions, a leading B2B technology enabling firm, today announced its public launch of Hasoffers.com. The Hasoffers.com application enables online advertisers to create fully customizable and branded affiliate networks within minutes.