Although Microsoft can’t seem to lay a finger on Google when it comes to search market share, it can claim a bigger unique audience as a parent company than the search giant. In April, Microsoft led the list of the top 25...
LOS ANGELES - May 18, 2007 - Gorilla Nation (www.gorillanation.com), the world’s largest online ad rep firm, today announced its partnership with Great Hill Partners (http://www.greathillpartners.com/), a Boston-based
During last week's exuberance over the sales of 24/7 Real Media and aQuantive, one of the survivors in the online advertising space disclosed that the FTC has begun a formal inquiry into their lead generation practices.
New Alignment Maximizes One Of The Most Experienced Teams In Online Marketing Solutions
It began with a bang and finished with a boom. Five weeks, five companies, and more than $10 billion spent in the largest wave of consolidation in recent history, if not ever, in the Internet advertising space. And, for better or worse, it...
WaMu has inked a multi-year naming rights deal with Madison Square Garden for its theater
RIGHT GUARD: has renewed its event title sponsorship of the AST Dew Tour for 2007
For the first time ever, apparel sales exceeded computer sales online in 2006. According to a study titled "The State of Retailing Online 2007" conducted by the National Retail Federation’s online arm Shop.org, U.S. consumers spent...
Some ideas take a while to grasp. Some make sense right away. Some might make sense but go nowhere. Others don't seem to make sense right away but end up clicking at some point later. Some ideas become financial successes...
Blockbuster has leveraged their offline presence to expand their online store and vice-versa. I recently met with Daniel Starr, the Senior Director of Marketing for Blockbuster. Excerpts below.
