Sweet Smell of Success
Thank you very much for your wonderful article on scent marketing. It is truly an exciting and growing category, and we appreciate your recognition of this phenomenon.
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PROMO 100 SPOTLIGHT/NEW TRICKS
leaddog marketing shot its first TV spot last year. Not that the small event agency is a stranger to TV it has done several tours for the ABC Network.
June 1, 2007
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eComXpo Posts Largest Numbers Yet at Spring 2007 Show
eComXpo, the Virtual Tradeshow for eCommerce Marketers Posts Largest Numbers Yet at Spring 2007 Show Fall 2007 eComXpo Announced for October 9-11
Affiliate Arbitrage
Generally, when Google makes a change to its quality score algorithm, we find out the same way Apple Store employees learn of their new products, from an announcement on the web site. At the time of...
An Exit for Affiliate Networks?
Right Media, aQuantive, and 24/7 Real Media all had something in common besides the technology platforms for which they were ostensibly acquired. Each had an ad network component to their business. It's safe...
Maps Become Hot Battleground
It seems that Google and Microsoft are taking their battle to the streets. Literally. Well, Almost.
Computer Users Take More Action Against Spam
According to a recent research report released by Pew Internet & the American, 71% of e-mail users utilize filters to deal with unwanted messages before they get into their inboxes. An additional 41% use their own filters to purge their...
U.S. Online Ad Spend Nearly $17 Billion
According to the most recent "Internet Advertising Revenue Report" released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), U.S. online advertising spending in 2006 reached $16.9 billion, setting a new...
Google Hoping For Stronger Presence in South Korea
While it’s no secret that Google absolutely dominates U.S. search, it’s also no surprise that Google lags behind domestic competitors in various overseas markets. South Korea, where about 70% of homes have high-speed Internet...
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