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  • Yahoo Mail Still Reigns Supreme, Gmail Coming on Strong

    Recent figures released by comScore show that while Google’s Gmail has grown the most during the past year, Yahoo! Mail still maintains a tight grip on the e-mail service provider market.

  • Lead Generation and Debt Relief Services:

    In the wake of massive unsecured consumer debt and the country’s most recent economic woes, debt relief services are under scrutiny from federal regulators, state legislatures and attorneys general.

  • One Size Does Not Fit All

    Walking down the street today, I couldn’t help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It’s a pretty compelling proposition to have you stop in the store, and the economic…

  • Middle Tier

    The goal of de-averaging, the subject of another article in this week’s newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online…

  • Nearly Half of Large US Companies Analyze Outbound E-Mail

    According to a recent study conducted by Proofpoint, 48 percent of large U.S. companies employ staff to read or analyze outbound e-mail, 38 percent overall, and nearly a third of companies have fired an employee for violating e-mail policies in the past year.

  • One-Fifth of E-Mails Don’t Reach Inboxes

    According to a recent report released by Return Path, titled “Return Path Deliverability Benchmark Report”, more than 20 percent of commercial, permissioned e-mails do not reach the inboxes of their intended recipients in North America.

  • Yahoo Flogger Slap

    Walking around Affiliate Summit East last week, we still couldn’t shake the two world’s colliding feel we get every time we attend the show. In one corner sits the real affiliate world, the ecosystem supporting small to medium retailers…

  • Market ahead of the pack

    Finding new marketing strategies, ideas and offers will allow you stay ahead of the competition, grab your consumers attention, and in the end, give you a much bigger ROI.

  • MediaTrust Ranks No. 9 on the 2009 Inc. 500 with Three-Year Sales Growth of 9,481.1%

    Inc. Magazine Unveils 28th Annual List of America’s Fastest–Growing Private Companies–the Inc. 500

  • Tribal Fusion Creates CPG Advisory Board

    Company Re-Affirms Commitment to Vertical Markets With Board of Industry Experts