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The State of Mobile Marketing

Our industry is an interesting one; it's a complex marketplace of intent, monetization, and relative performance. Those in the direct marketing space either have traffic, e.g. via their website or email list or they have the...

Conference Roundup: Affiliate Summit East 2007

Miami has all the characteristics of a good convention town. It has an incredible amount of hotels, multiple convention centers, top notch dining, international accessibility, and generally good weather. It also has plenty...

News, the Broken Variety: Poisonous Florida

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

MasterCard, MLB Team Up for Sweepstakes

MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team.

Firefox Continuing Its Climb

Apple’s Safari Web browser might be getting a lot of attention nowadays thanks to its presence in the hugely anticipated iPhone, but everyone knows that Microsoft’s Internet Explorer and Mozilla’s Firefox browsers are still the...

Mobile Gaming Revenues on the Rise

Though North America has quite a ways to go to catch up to Asia and Europe in terms of the widespread mobile network availability, Gartner still expects big numbers for the mobile gaming sector in North America.

ICANN Will Test Non-English Domain Names

By November, the Internet Corporation for Assigned Names and Numbers (ICANN) will begin testing out domain names that utilize non-Latin characters. However, determining guidelines and regulations for these foreign language...

Trusted Traffic – the next generation of traffic

At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven’t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new...