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  • Investment in International Services is Paying Dividends at Neverblue

    Neverblue, a premier global lead generation network today announced the launch of new localized services for the European marketplace. Neverblue now offers multiple language support for the affiliate interface on their proprietary lead tracking platform and rapid payment terms to quality publishers. Euros, British Pounds and Australian Dollars, as well as US Dollars, are accepted.

  • Swimming With The Sharks – Part 1

    When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote…

  • Swimming With The Sharks – Part 2

    Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser’s point of view, one that has worked on bringing a continuity product to market from scratch…

  • Gmail Users Most Engaged With Marketing E-Mails

    Gmail users appear to be more engaged with the marketing e-mails they receive in their inboxes than their Hotmail, Yahoo! and AOL counterparts, according to a recent look into stats by e-mail marketing service provider MailChimp.

  • iPhone Leads the Way for Mobile Ad Impressions

    According to a recent report released by Millennial Media, a mobile ad network based in Baltimore, Apple’s iPhone served the most mobile ad impressions in July.

  • Twitter Makes Us Dumber, Facebook Makes Us Smarter?

    According to a psychologist at the University of Stirling in Scotland, Facebook may be good for working memory in the same way that war games and Sudoku are, while Twitter may actually harm it.

  • Pimp My Salary

    Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know…

  • The Land of Opportunity

    Regardless of what happens in the ongoing drama that is fakevertising, we will forever remember this past year as one of the most unique and perhaps one of the most defining we’ve seen. In a classic example of performance…

  • Coupon Users Are Plagued by Expiration Dates and Invalidity

    A survey commissioned by Coupon Craze and conducted by Harris Interactive reveals that though online shoppers are well-educated and relatively wealthy, many are prevented from taking advantage of savings offered through coupons because of expiration dates and other reasons for invalidity.

  • Vitaminwater Puts Users at the Flavor Controls

    A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize