On Monday of this week, the FTC announced they approved final revisions to the guidelines they give advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. While the announcement didn’t come…

In chatting with a friend in the industry, they remarked how it seemed to them that the FTC operated two years in arrears. They looked at this week’s earlier announcement regarding the updating of the FTC’s Guides Concerning…

New corporate identity reflects company’s unique approach to online advertising

Nielsen has recently unveiled loads of information related to online social networking sites, including reports on increased time and ad dollar spent on them, users’ demographic information and a surprising finding that increased use of these sites leads to increased use of e-mail.

According to a recent report released by MarkMonitor, an enterprise brand protection company, the vast majority of online pharmacies is uncertified and offer suspiciously low prices.

PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google

If you have ever gone to a sporting event, you have had a first hand experience with incentivized marketing. At some part of the park, there is almost inevitably some credit card company handing out branded items of…

According to recent reports released by MessageLabs and its parent company, Symantec, Idaho is the most-spammed state in the U.S., while holiday spam has begun honing in on Halloween and Christmas.

According to a recent report released by comScore, a record number of online videos were viewed in August as Google Sites accounted for nearly 40 percent of them.

Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.