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American Express Offers Back-to-School Incentives

August 22, 2007 | 

American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards

Walgreens Promo Gives Away Tickets to AARP Expo

August 22, 2007 | 

Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event.

Carlson Marketing Launches Digital Music Rewards

August 22, 2007 | 

Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.

Norwegian Cruise Line Named Official Cruise Line of PGA Tour

August 21, 2007 | 

Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour.

Hanes Canada Launches Instant Win Games

August 17, 2007 | 

Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes.

The Fault Lines of Direct Response

August 16, 2007 | 

It’s a great time to be in online marketing. Spending is booming, old and new firms are innovating, and just about everyone is making money. But despite the good vibes and rosy analyst projections, the CPA and affiliate industry faces...

The Significance of Green for Search Engines

August 16, 2007 | 

Green is quickly becoming a very important color for search engines. And no, this does not concern cash.

Content is Bigger Than Search

August 16, 2007 | 

A four-year study conducted by the Online Publishers Association (OPA) indicates that Internet users in the U.S. spend almost half of their time online viewing content. The study also found that users are spending less time on...

Yahoo is Popular in Japan

August 16, 2007 | 

comScore recently released its first report detailing the top Web properties and the top gaining Web properties in Japan for the month of June. The figures took into account all unique visitors age 15 and over who browsed the Internet...

Mozilla Targets Malicious Sites

August 16, 2007 | 

Mozilla’s Firefox browser has been gaining popularity over the past few years, but its success has not satisfied its developers. For Firefox 3.0, Mozilla hopes to develop two defenses against dangerous Web sites for Firefox users.