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Free Diapers and the Future of Incentivized Marketing
It turns out that you can learn a lot from an offer for free diapers. For us, that journey into free diaper land helped cement a belief surrounding the email submit space – that not only is there continued consolidation but that the…
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Free Diapers and the Growing Barrier to Entry
If you had asked us in 2004 if email submit offers would still exist in 2009, we would have bet money against it. Fortunately, we didn’t bet money because we would have lost. For reasons outlined in our overview of the incentivized…
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BigDoor Media launches public beta of new online monetization solution
BigDoor Media today announced the launch of its public beta program for online publishers.
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Marketing Analytics Expert Kenneth Rona as appointed to Vice President of Data Strategy and Analytics
Former Senior Vice President at IXI Digital Media will head up [x+1]’s data partnerships and strategy, and guide development direction for its Predictive Optimization Engine(tm)
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10% of Online Display Ads Are Locally Targeted
Of all display ads in four major U.S. markets (Atlanta, Chicago, San Francisco and Washington D.C.), 10 percent are locally targeted, according to a recent study conducted by comScore.
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86% of All E-Mails were Spam Messages in September
Symantec’s October “State of Spam” report notes an increasing number of e-mails containing malware, new popular spam subject lines and that the vast majority of e-mail messages were spam in September.
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Facebook Traffic Increases 194% in September
According to recent figures released by Experian Hitwise, the number of visits to Facebook in September increased nearly threefold from a year ago.
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Online Marketing Works Well in the UK
According to the AT Internet Institute, more than half of the visits to Web sites in the U.K. using online marketing campaigns come from these very campaigns.
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Agencies
Best Practices for Taking up the Cause
Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer
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Traffic Engine Appoints Diana Lee Executive Vice President
Announced at the Search Marketing Expo today, seasoned online marketing professional and MBA in Marketing, Diana Lee will join Traffic Engine as Executive Vice President.
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