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Recession Survival Guide
Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock…
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Does Banner Advertising Still Work? A DR Advertisers Perspective
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently.
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Agencies
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.
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Agencies
Budget Offers ‘Snow Birds’ Rental Breaks
Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts.
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Mobile
Jameson Sends St. Pat’s Wishes via Hourly Mobile Messages
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day.
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The Text Message Spam Problem
In excess of 1 billion text message are sent in the U.S. every day. This figure is expected to rise in the near future, which also means that the issue of text message spam will rise in prevalence.
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Spyware Trickster Forced to Cough up Dollars, Information
Timothy P. Taylor was asked to pay up $4,595.36 by a U.S. District Court for the District Of Nevada, formally ending a lawsuit filed by the FTC in November 2006.
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Google Wins Handily in February
According to the latest numbers released by Hitwise, Google gobbled up 66.44% of all U.S. search queries in February 2008.
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Power to The People – Part 1
As we wrote last month during our analysis of the Writer’s Guild of America strike, the 101 day work stoppage led to “$1.3 billion in lost revenue by Hollywood-dependent businesses and $750 million in lost…
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Power to The People – Part 2
Despite it being the largest corporate employer and having no shortage of detractors, Wal-Mart doesn’t come close to qualifying as a monopoly. Granted, in many areas, especially rural, their presence has greatly reduced the number…
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