There is an old joke which many of the newer marketers, due to their age, might not even get, one almost sure to become obsolete by the time they have kids. It goes, “What is black and white and red all over? A newspaper…

Those in our industry seem to fall along two camps with respect to media consumption, those who consume primarily, if only exclusively, demand based content, e.g., online-delivered content. And the old school, often older…

Twas the night before Christmas, when all through the house, Not a creature was stirring, except for the click of a mouse. The stockings were hung by the chimney with care, In hopes that DMConfidential soon would be there.

McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora

In the midst of one of the worst recessions in recent history, there is a pressing need to make prescription medications more affordable to millions of Americans living without medical insurance. OrderOnlineDrugs.com is a new, edge leading online pharmacy that promises to address this need, by delivering safe, brand name prescription drugs from Canada, at savings of up to 80% compared to prices in the U.S.

When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, “When They Come for You,” several lines stand out. One of them, we printed, a line that gave us reason to think Google’s awareness of their…

Market research company Synovate recently published the findings of a recent global advertising study and found that nearly a third of Americans are at least open to the idea of behaviorally-targeted advertising.

According to online advertising network Chitika, Bing is maintaining its superior ad click-through rates over Yahoo! and Google.

With the help of two fictional women, Sophos UK has discovered that despite years of education and public exhortations for users to protect their personal information on Facebook, many users on the social networking site are still open to befriending complete strangers.

According to a recent “Three Screen Report” released by Nielsen, the television remains far-and-away the biggest draw of any video format, while online video and DVR continues to grow in popularity.