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Full Court Press

Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of

iLegal – Best FTC Compliance Resources

I’ve written many articles here in the iLegal column on the various resources available at the FTC which can help affiliates to stay in compliance, and out of trouble. I still receive inquiries on a regular basis regarding the best places to...

News, the Broken Variety: Danger Danger

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

TARGUSinfo Online Lead Quality Summit Wrap-Up

With their client summit, 100+ clients, and close relationship with the IAB, TARGUSinfo has established themselves as not just a leading technology provider for lead verification but as a...

Google CPA Optimizer

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars...

E-Mail Ad Spending Will Lag

E-mail advertising is expected to grow from $338 million in 2006 to $616 million by 2011, reflecting growth of 82%, according to eMarketer. This sounds great until you also see that total online ad spending is expected to grow twice as fast in that time frame.

Microsoft, FullTiltPoker.com Top Brands in August

Nielsen//NetRatings recently released the top brands in terms of unique visitors and time spent on the sites. Microsoft topped the list of parent companies in terms of total unique visitors in August, while FullTiltPoker.com topped the list of stickiest brands for the month.

Online Shopping Has Grown, Influenced by Social Media

A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.