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iLegal – Internet Advertising – Legal and Regulatory Compliance – Introduction
As I speak with people in the industry who are interested in the subject of compliance, it’s become plain that there is no central repository for information on the subject.
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Google Claims Another Big #1 Spot
Good news just isn’t in the cards for Yahoo! these days.
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iPhone Users Are Promiscuous
When one thinks about iPhone owners, many adjectives might come to mind. Is “promiscuous” one of them? Well, according to a recent survey conducted by Rubicon Consulting, it should be.
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Agencies
History Hits NASCAR Tracks with ‘Ice Road Truckers’
History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs
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Agencies
Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps
Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.
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FTC Approves New Rules Under the CAN-SPAM Act
In a long expected move, the FTC has approved four new rules under the CAN-SPAM Act of 2003. While I normally wouldn’t bore you with the minutiae of an FTC announcement, this one is important enough to our industry that I’ve copied their release in full below.
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CPC Data for April
Efficient Frontier recently unveiled the average cost-per-click information, by vertical, observed during April 2008 in the U.S. The “mortgage” category saw the biggest change from March, followed by “auto finance”.
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Google Sites Still Dominates Online Video
Google’s dominance in online video seems to be as sure as its dominance in the search realm, if not more so.
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Social Networking: Mobile and PC
Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon.
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Social Networking Ad Spending to Reach $2.6 Billion
According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007’s $920 million figure.
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