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Headline Brief
weekly review on news around the industry
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Android, Apple Gain Smartphone Market Share
Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.
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BrandBowl 2010: Doritos, Google Top Brands During Super Bowl
What do you get when you combine the power of Twitter with the blockbuster commercials run during the Super Bowl?
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Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
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Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
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Agencies
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message
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Qwik Media Affiliate Network Presents ‘Help for Haiti’
Earthquakes are a natural occurrence but the suffering and poverty left in the wake of Haiti’s 7.0 are anything but natural. In response to the recent devastation in the country of Haiti, Qwik Media, an integrated affiliate marketing company, is pleased to present the Help for Haiti fundraiser.
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Keyword targeting completes the Lat49 location-focused online and mobile device ad serving solution
Lat49 keyword and Location Logic ad targeting provides the most accurate location-driven audience targeting available today
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LinkTrust Releases 50 New Features and Updates Including Affiliate Fraud Scoring
The LinkTrust team released more than 50 features and updates this week in the Version 6 feature suite. With the successful implementation of the SAN and migration of the majority of LinkTrust partners to Version 6 in 2009, the focus for 2010 is to expand the features available to partners.
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Chrome Gains While Firefox, IE Lose in January
Google’s Chrome Web browser broke the 5 percent mark in January, while Microsoft’s Internet Explorer and Mozilla’s Firefox both lost market share, according to Net Applications.
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