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  • Pixel Tracking and Troubleshooting

    Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking.

  • Thanks for Nothing

    A few hours after we hit send on last week’s Confidential and around the same time Media Breakaway announced the results of their arbitration with MySpace, a new chapter of another ongoing drama began, one that…

  • Win, Lose, or Draw?

    One of the longer running and largest legal proceedings came to a conclusion. Were you to have read the adjective laden accounts of the outcome in the popular and trade press, you would think the case involved…

  • CNN.com Beats Google

    A recent study conducted by Performics, a division of Google€™s DoubleClick, shows that 57% of the 500 respondents indicated that they used CNN.com to get their video news.

  • Gatorade Names New CMO

    Sarah Robb O’Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo

  • Winners & Losers

    In the fashion world, things change in a relatively predictable cycle, with designers handing out their new style mandates that world of print and other trend noting mediums translate into the season’s do’s and dont’s…

  • Where Is The Bottom?

    If you remember back to the beginning of this year, the stock market didn’t get off to a good start. Within the first three weeks, the major markets had lost almost ten-percent of their value and technology stocks in particular…

  • iLegal – Monitoring Affiliate Compliance

    Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

  • Selling Source, LLC Acquires LeadRev, Inc

    Strengthens Leadership Position in Specialty Finance Marketing, Technology Sector

  • MEDIAWHIZ ACQUIRES LEADROI

    For those of you who haven’t heard the news, MediaWhiz
    acquired LeadROI Lead Management System in April.