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A few hours after we hit send on last week’s Confidential and around the same time Media Breakaway announced the results of their arbitration with MySpace, a new chapter of another ongoing drama began, one that…

One of the longer running and largest legal proceedings came to a conclusion. Were you to have read the adjective laden accounts of the outcome in the popular and trade press, you would think the case involved…

A recent study conducted by Performics, a division of Google€™s DoubleClick, shows that 57% of the 500 respondents indicated that they used CNN.com to get their video news.

Sarah Robb O’Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo

In the fashion world, things change in a relatively predictable cycle, with designers handing out their new style mandates that world of print and other trend noting mediums translate into the season’s do’s and dont’s…

If you remember back to the beginning of this year, the stock market didn’t get off to a good start. Within the first three weeks, the major markets had lost almost ten-percent of their value and technology stocks in particular…

Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

Strengthens Leadership Position in Specialty Finance Marketing, Technology Sector

For those of you who haven’t heard the news, MediaWhiz
acquired LeadROI Lead Management System in April.