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MTV Launches Mobile Social Network

Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.

Facebook and The Future of (Performance) Marketing

Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and...

Amazon Offers Customer Video Reviews

Amazon.com recently unveiled customer video reviews on its site, which allows customers to post their reviews of products in WMV, MPEG, Quicktime, or AVI formats.

Online Advertising to Reach $42 Billion

According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.

Online Comparison Shopping Grows in Popularity

Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.

Rainbows Are Freer For Americans

Radiohead released its latest album, “In Rainbows,” to a great deal of buzz. It was made available online for download at whatever price the consumer desired, including “0.”

ICMediaDirect.com’s Limited Edition Release of 500 Copies of Its New Book

The full service online advertising agency ICMediaDirect.com will release the limited edition of its book The Internet Marketing Handbook during ad:tech NY conference before it hits the stores. Be the first to preview one of the 500 limited edition books available two days only.