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It’s Here. The Facebook Quality Score
Poor Google, at least that’s how we feel recently, given that so much of our attention has of late focused on Facebook and not the company that commands 30 to 40x of their ad dollars. The latter’s platform is one…
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Agencies
Cinnabon Gives Away Cupcakes on Tax Day
To make Tax Day a bit more palatable, Cinnabon is reprising its “Tax Day Bites!” promotion to give away free sweets
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Distasteful Ads Will Cause Consumers to Avoid Your Brand
More than one-third of Americans say they’ve chosen to not purchase a specific brand because of distasteful ads, according to a new Adweek Media/Harris Poll.
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Opting Out is Too Hard to Do
According to a recent study released by Responsys, e-mail marketers are doing a poor job of making it easy for their recipients to opt out.
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Retail E-Mail Up in March, April Fool’s and Easter Will Keep Things Going
According to recent data from The Retail Email Blog, top online retailers have boosted their promotional e-mail efforts during the past four weeks and over the past year.
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Sponsored Content is the Best and the Worst Social Media Ad Type
Social media is where it’s at these days but what kind of ad types are most engaging for users and spark the most purchase intent?
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YODLE AND THE BERRY COMPANY ANNOUNCE STRATEGIC PARTNERSHIP
Two Leaders in Local Advertising Join Forces to Offer Complete Marketing Solution for Local Businesses
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ShareASale Pay-Per-Call Exceeds Expectations
Merchants Get High-Converting Calls, Top Affiliates See Commission Raises Up to 25%
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More Than Meets The
In a few days time, though we don’t know what to make of it, but everyone keeps talking about, Apple iPad will officially go on sale. When first announced, pundits, consumers, analysts, etc. didn’t know what…
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Unlikely Partners – ObamaCare and Performance Marketing
Marketers have a long history of leveraging current events and looking towards current events and government related action, including changes in legislation as source for marketing…
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