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Mobile Bucks Downward Media Consumption Trend
U.S. consumers spent less time with all forms of media in 2009, save one: mobile.
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Online Video Ads Work Better Than, Enhance TV Ads
According to Nielsen, online video ads perform better than TV ads on all four major metrics, but that doesn’t mean that advertisers should ditch the traditional small-screen format altogether.
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OfferMobi Launches First Mobile-Centric Performance Marketing Network in the U.S.
Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth.
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The Price of Friendship – Part 1
This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides…
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The Price of Friendship – Part 2
In almost every article we write, we seem to talk about the uniqueness of the performance marketing space. There aren’t many other areas where one person or a pair of people can start from almost nothing…
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Agencies
Coupons Use Soared in ’09 at All Stores: Nielsen
After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company
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Agencies
P&I Postscript—Office Depot
Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes
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4G is Confusing
What do you know about 4G? According to a recent survey conducted by Compete, not much.
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Firefox Reaches Plateau, Mozilla Needs to Find the Next Step
Mozilla’s Firefox browser is doing just fine but it’s feeling a growing flame underneath it from Google’s Chrome browser, which continues to grow at a fast pace. So, what’s next for Mozilla?
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Freelancers Are Thriving
Yes, unemployment is still hovering around 10 percent in the U.S., but that doesn’t change the fact that things have been quite sunny for freelancers, according to Elance.
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