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10 Ideas for 2008

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Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

CBS Pumps Video at Gas Stations

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In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.

Ringtones Survival Guide

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In this week's Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not...

Affiliate Accountability

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In last week's article, we looked at something we called the Affiliate Divide, a term we defined to describe the gap that separates, and the one that some cross, when they go from being independents to owners of...

Social Networks Are Sexy

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A couple years ago there was widespread ambivalence concerning the real potential that online video held for financial viability.

Search Engines Attract Self-Searchers

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A recent report released by the Pew Internet and American Life Project indicated that 47% of U.S. adult Web users have searched for information about themselves

Professional Content Still King

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Adults in the U.S. watch more professionally-produced television programming than they do user-generated videos on “alternative devices”, which includes computers, mobile devices, and digital media players.

More Phishing Attacks in 2007

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Phishing attacks in the U.S. cost unknowing victims $3.2 billion in 2007. For the year ending August 2007, 3.6 million adults in the U.S. lost money because of these attacks,

iLegal 2007 – The Year in Review

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Well, the year is coming to a close, and it seems like a good time to look back on the major trends of the year in our industry.

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