While the traditional YouTube site hasn€™t exactly reached monster status in its advertising rakes, Google seems to think it€™s about time to dip their toes into the water in the mobile advertising realm for its wildly popular online video site.

Running on the correct platform

If your company gets big enough and makes enough money, you can count on a lawsuit. Some suits make sense. If you make money by violating the law, then you could argue that a suit makes sense to insure…

Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location

MCDONALD’S: is tying in to the popular “Star Wars” franchise as part of its latest Happy Meal toy premium promotion running through Sept. 11

JCPenney Co. is giving frequent shoppers even more reasons to visit

The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.

In June, Google cracked the 3/4 mark in the U.K. search market by handling 75.3% of all queries conducted in the European country.

If you have an accountant in your company, the conversation about spending money to go to a trade show might go something like this: the sales department needs to go the XYZ trade show in any town, USA and the bill is going to be around $20,000.

This past week, two different types of gatherings took place for those in the affiliate / performance marketing world, one small, the other large, one in the middle of the country and the other in the city that founded the…