Sometimes the world seems fairly straightforward. Coke. Diet Coke. One has calories. One doesn’t. Simple. Easy to understand. So what about Coke Zero? Tastes like Coke. Has the calories…

If you read last week’s article, you were introduced to two very different startups in the performance marketing space. We nicknamed them brawn versus brains. The former didn’t have the fancy…

Effectus is a powerful, feature-rich, user-friendly performance marketing software. Built, using state of the art technology and resources, Effectus was built first and foremost with our affiliates and advertisers needs in mind.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

While nearly all of the top websites in the U.S. saw fewer time spent on their pages in May, Facebook still managed to keep its users looking at its Web pages for more than six hours, according to Nielsen.

Though only 7 percent of brand word-of-mouth conversations happen online, many people point to the Internet as a significant WOM influencer, according to a study from Yahoo! and Keller Fay Group.

Yahoo! and Microsoft displayed robust growth in the search market in May, but both may have gained through somewhat misleading innovation, according to comScore.

Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years

Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone – and this was before the official unveiling of iPhone 4.

The global PC market has never been more explosive, according to market research company iSuppli Corp. While Hewlett-Packard remains the top dog, Acer and Dell are quickly catching up.