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  • More Than a Quarter of Mobile Web Users Clicked on Mobile Ads

    According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.

  • B2B Lags Behind B2C in Social Media Marketing, but Maybe Not for Long

    According to White Horse, a Web marketing, design and consulting company, B2B companies are lagging behind their B2C counterparts in the use of social media marketing. However, there are signs that B2B spending on social media efforts will boom shortly.

  • Threat to Debt

    Debt lead generation is threatened by potential changes that will cause a drastic overhaul of the industry. This week we take a look at the threats to debt lead gen by placing proposals into context and…

  • Threat to Debt – Part 2

    Since the beginning of time, people have paid other people money to negotiate on their behalf. When that negotiating involves ones unsecured debt, it falls into the category of…

  • The Sweat/Soup-Shelf Connection

    A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed

  • Monetizing the Unmonetizable

    Walking by the Post Office today, it was hard not to appreciate just how much the Internet has changed the way we live. I’m not talking about bringing out our compulsions, ala Foursquare but something…

  • Old School vs. New School

    Not long ago, AOL, now aol, turned 25 years old. The company is now older than a large number of people working in the performance-based industry. There are mini-moguls of our space who wouldn’t…

  • The Week in Review

    The Week in Review: Headlines from the week.

  • Facebook’s Top Languages, Apps, Pages, Connect Sites

    Yes, Facebook is getting a new black eye every day thanks to some kind of privacy blunder, but it hasn’t changed the fact that it’s still the most dominant social networking site

  • Online Ad Spending to Grow 11%, Branded Campaigns Still Going Strong

    This will be a good year for online ad spending, according to eMarketer, which expects 11 percent growth this year. Video will see the biggest growth of all formats, according to the company.