Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years

Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone – and this was before the official unveiling of iPhone 4.

The global PC market has never been more explosive, according to market research company iSuppli Corp. While Hewlett-Packard remains the top dog, Acer and Dell are quickly catching up.

According to a new data released by TubeMogul and Brightcove, newspaper and magazine publishers get the highest online video viewing completion rates, while 35 percent of respondents said in-stream video ads produced the most revenue for their media businesses compared to other ad formats.

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages.

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Endeavor Ads, LLC. is a premiere performance marketing network which was founded through a vision of bridging the gaps between traditional lead generation strategies and the more modern performance marketing techniques

The other day, a founder of a new start-up in the performance marketing space quipped, “I can’t believe how easy I thought this would be when we started.” In some ways, he is the classic performance marketing story – young guy wants…

For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else…

According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.