Endeavor Ads, LLC. is a premiere performance marketing network which was founded through a vision of bridging the gaps between traditional lead generation strategies and the more modern performance marketing techniques

The other day, a founder of a new start-up in the performance marketing space quipped, “I can’t believe how easy I thought this would be when we started.” In some ways, he is the classic performance marketing story – young guy wants…

For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else…

According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.

According to White Horse, a Web marketing, design and consulting company, B2B companies are lagging behind their B2C counterparts in the use of social media marketing. However, there are signs that B2B spending on social media efforts will boom shortly.

Debt lead generation is threatened by potential changes that will cause a drastic overhaul of the industry. This week we take a look at the threats to debt lead gen by placing proposals into context and…

Since the beginning of time, people have paid other people money to negotiate on their behalf. When that negotiating involves ones unsecured debt, it falls into the category of…

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According to the latest stats from Nielsen, mobile applications in the games category are the most popular for both smart-phone and feature-phone users, while Facebook is the most used app on two of the three major mobile operating systems.

While Hulu had a fairly bad month, Google held its leadership position in the realm of online video and Vevo gain a whole bunch of viewers in April, according to comScore.