Author

  • Conversion Mastery: How Professionals Get Top Conversions

    Testing is the mantra of our industry. Most people recognize its importance in creating more conversions.

  • Ringtone Ecosystem – Part 1

    With the recent performance of the stock market – unprecedented for those under the age of 80 – it’s easy to become consumed and forget that a broader world exists. In a way, it’s a strange, almost self-fulfilling cycle. You hear bad…

  • Alltel Targets Latinos with Dia de Los Muertos Concert

    Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans

  • IntegraClick, Inc. Wins Technology Company of the Year Award

    Last week, IntegraClick, Inc. proudly accepted the Technology Company of the Year award from The Economic Development Corporation (EDC) of Sarasota County. At the annual Hall of Fame Awards luncheon, the EDC recognizes excellence among businesses located in Sarasota County

  • Online Video Viewership Grows as CPM Rates Could Decline

    ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure.

  • Online Shoppers Have Higher Expectations

    Google and Facebook have set the bar high, even for online shopping sites, according to a survey released by Allurent.

  • MySpace Still King, Facebook Growing Faster

    Though MySpace still maintains a healthy lead over Facebook in the U.S., there are more indications that point to a shift in favor, according to a recent report released by Hitwise.

  • Bloggers and Ads

    Technorati ask full-time and part-time bloggers about their advertising habits and found that more than half of them ran ads on their blogs, according to the blog search company’s “State of the Blogosphere” report.

  • How Will Online Advertising Fare – Part 1, The Numbers

    Last week, our two part editorial on the economy looked at some of the first warning signs that only hindsight can provide, and then the current culmination of these events, from historic bankruptcies, unprecedented government…

  • How Will Online Advertising Fare – Part 2, Why

    The great New York Yankees player Yogi Berra is as well known for his sayings as his playing. One of his more oft-quoted phrases includes, “It’s like deja vu all over again.” Granted this comes from a person who when asked…