In thinking about our topic from last week, the Ringtone Ecosystem, it brings up an interesting point with the ringtone space, that mobile subscription marketing isn’t mobile marketing. The multibillion dollar…

Leading video chat provider looks to industry veteran to build on company’s marketing strategies, expand user base, and increase membership retention

Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones — the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few quick bucks.

Mozilla’s successful Firefox Web browser is making significant headway into the mobile arena with its impending release of a very alpha version of its “Fennec” browser

Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour

With the recent performance of the stock market – unprecedented for those under the age of 80 – it’s easy to become consumed and forget that a broader world exists. In a way, it’s a strange, almost self-fulfilling cycle. You hear bad…

Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago…

Ask.com took yet another step towards revamping its interface and performance on Monday, about a year after its widely covered 3-D interface was introduced.

While he may not be the youngest journalist on the block, Charlie Rose, 66, along with his staff, are showing an understanding of the power that can be harnessed on the Web.

A recent report released by analytics firm iPerceptions Inc. notes that good old text ads are most likely to attract clicks, followed by display ads.