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The best and simplest answer to the title is actually quite obvious: when the recipient has no interest in the offer at hand.

Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.

The latest figures released by the comScore Video Metrix service shows that while online video in general cooled off in January from its record setting December numbers, Google video sites still held onto its commanding lead in the U.S. market.

China is no stranger to blocking online content, and it has had a history of fickle attitudes towards Google and its various Web services in particular.

Imagine a car burning up the autobahn leaving even the best European designs in the dust. The only catch being that the fuel needed to power this vehicle was far from perfect.

Oridian will monetize Goal.com’s network traffic to bring relevant local online ads to sports fans throughout the French-speaking world

Let's say that you run a nice company, a well-known company that has done well by most accounts, having grown from just an idea to one of the best brands in its field. You took this company public before the dot com crash, and...

Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock...

With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently.

It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.