As if there was any doubt, Google handily won the search “war” in September, according to figures released on Monday by Nielsen Online.

For marketers trying to reach the 18- to 34-year-old demographic, e-mail may actually trump those trendy social networks in terms of effectiveness.

A study titled “Harnessing the Power of Blogs” sponsored by BuzzLogic and conducted by JupiterResearch asserts that blogs have important influence over consumers’ purchasing decisions.

AirTrans Airways has signed a three-year deal with Hertz Corp. that enables frequent flyers to continue scoring points with their car rentals

So, here we are in the middle of economic turmoil. Every medium you watch, listen to or read is full of the economy’s downward spiral.

The industry is buzzing with meeting requests, party invites and last minute travel plans. Yes, it’s that time of year again for Ad:Tech NY. While it’s easy to get swept away with the excitement of the show, it’s important to establish a plan to make the most out of each and every trade show.

Recent figures released by Efficient Frontier show that the “Total Finance” category’s average cost-per-click (CPC) in the U.S. has dropped nearly 23 percent from August to September.

Though viruses and spam are nothing short of ubiquitous on the Web, the Georgia Institute of Technology Information and Security Center (GTISC) recently reminded consumers of the inevitable overflow of these troubles into the mobile realm.

Sen. Barack Obama has broke a new barrier last week: he became the first presidential candidate to place campaign ads in online video games.

It seems that Facebook has officially cemented its new interface recently, taking away the little bar at the top introducing the new look to users and asking them for feedback.