Headlines from the industry.
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According to Millennial Media’s “The State of the Apps Industry: Yesterday, Today & Tomorrow” report for October, 2010 was a huge year for mobile applications, and 2011 figures to be just as nice, especially for Android.

According to Performics, a Chicago-based performance-marketing company, holiday retail sales from actively managed paid search campaigns will grow by 15 percent in 2010.

According to comScore, 22 percent more display ads were delivered to U.S. Internet users in the third quarter compared to the same quarter in 2009.

According to the latest figures from comScore, there are 15 percent more smartphone users in the U.S. during the three months ending September compared to the three-month period ending June, and Google continues to gobble up market share.

Arbitrage is driven on traffic, and cpa network revenues are for a large part driven by the successful acquisition of traffic. Sometimes, you don’t need new publishers or new advertisers. Sometimes, you need new traffic.

Affiliate Networks have always been plagued with fraud. Most of the times foreigners try to sign up and either run very little traffic and ‘fly under the radar’ or
run a massive amount for a short time and in both cases hope they get paid.

Publishers, Network, and Advertiser. These are the essential building blocks of the performance marketing ecosystem. Publishers work with networks; networks recruit and work with…

Throughout all of the ups and downs of 2009 and 2010, one piece of the performance marketing puzzle has kept chugging along, almost enjoying its under the radar status, co-reg. It’s a world of…

Whenever I hear the word “midterm”, I can’t help but associate it with the college exam schedule. You start a course, and then about halfway through it, you get a test. It’s an important test. Not quite…