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Two-Word Queries Are the Most Popular in September
Experian Hitwise recently unveiled its most recent search engine numbers, which show that Google remains way ahead of the pack, Bing-powered search lost some of its piece of the pie and that two-word queries were the most popular in September.
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US Ad Spending is Growing
Recent figures released by Nielsen show that ad spending is growing in the U.S., though not across all sectors. While automotive-related categories appear to be bouncing back in huge ways, others have seen spending cut back from the same period last year.
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Product Look-up, Mobile Couponing Are Most Popular Elements of Mobile Retail Platforms
According to a study from Aberdeen Group, mobile retail platforms have a number of essential elements, including product look-up features and mobile couponing. Retailers are also pointing to reporting and encryption tools as top planned back-end technologies.
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The Week in Review
Headlines from the industry.
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Google is for Experts, Yahoo is for Novices and 78% of Searchers Want to Learn More After Seeing an Ad
The “2010 Search Engine Results Page (SERP) Insights Study” from Performics, conducted by ROI Research, includes its fair share of intriguing morsels of information about searchers in the U.S., including the finding that Google is for “experts,” and Yahoo is for “novices.”
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Smartphone Subscribers Now Make Up the Majority of Mobile Browser Users
Last year, more non-smartphone users used downloaded apps and mobile browsers. This year, the picture has predictably flipped, according to comScore.
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Younger Users Are More Active, Female/Male Patterns Seen in Mobile Gaming
Mobile gaming is one of the five most popular forms of mobile content usage, according to comScore. There are, of course, differences in how popular the activity is, depending on how old the consumer is and what gender they are, as shown by data released by Compete.
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Google Chrome Continues Steady Rise, Though OS Questions Remain
Google’s Chrome Web browser continues to see increased adoption, but will it translate into a successful shot at the operating-system market?
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Monetizing Email in A Direct Response World
Perhaps one of the reasons that we enjoy the Electronic Retailing Association’s (ERA’s) show so much, is that it gave us that kid in a candy store feel. A chief complaint others have about some of…
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Performance Marketing in the Real World
For whatever reason, if you happen to live in the eastern two-thirds of the country and have a significant amount of Membership Rewards points, chances are you have spent some…
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