Within the last several months the Federal Trade Commission (“FTC”) has stepped up enforcement against lead generators and related marketers and advertisers.

Lead generation is a process that places marketers in a field filled with legal snares ready to bite.

Headlines from the industry.
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According to Smaato, a mobile ad optimizer and mobile advertising company, expects a big year for mobile applications in 2011. Its “Mobile Advertising Trends 2011” slideshow sheds light on many of its big expectations in the coming year.

Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.

According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.

According to Kenshoo’s “2010 Online Holiday Shopping Report,” search advertising budgets and total online sales transactions were both up during the 26-day period ending with Cyber Monday from their levels last year.

Despite the Internet’s heralded usefulness for targeting ads and reaching the right consumers, a recent Adweek Media/Harris Poll survey found that the majority of adults in the U.S. say they disregard Internet ads more than they ignore ads on other media.

According to the latest MobiLens report from comScore, smart phones are now owned by a quarter of all mobile subscribers, and Android is continuing its greedy surge in the smart-phone OS market.

The Federal Trade Commission (the “FTC”) recently announced its long-expected Mortgage Assistance Relief Services (“MARS”) Rule (the “MARS Rule”). Under the MARS Rule, the FTC will subject…