Whenever I hear the word “midterm”, I can’t help but associate it with the college exam schedule. You start a course, and then about halfway through it, you get a test. It’s an important test. Not quite…

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

E-mail marketing and company websites are the most used marketing channels, and e-mail marketing takes up nearly half of marketers’ time, according to a study from Lyris, an online marketing company.

According to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report for September, six verticals saw triple-digit year-over-year growth in mobile advertising revenue.

According to Google ThinkHoliday, nearly half of consumers have already made holiday purchases as of Oct. 5, with half of consumers researching/shopping early to get ahead of the rush.

According to various sources, Android smart phones are surging in the U.S., while RIM and its BlackBerry devices are falling down the rankings.

BlueGlass Interactive (www.blueglass.com), known as
one of the fastest growing online marketing agencies, is announcing the launch of their newest innovative marketing tool, CopyPress — platform for search optimization.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

According to a stack of data about connected devices from Nielsen, iPad owners are receptive to ads, and are more likely than owners of other connected devices to make a purchase after viewing an ad.

According to recent data from STRATA, a media-buying and -selling software provider, more than half of advertisers surveyed said that location-based advertising will not be in their plans in 2011.