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The Path to Profit

The ad network is dead. Long live the ad network. Depending on whom you ask, things are doing very well or not quite well enough. The same of course holds true for Internet advertising as a whole. On the one hand...

Real Genius

Having worked for more than a few years, here are two things that we can say about the Internet advertising industry. First, if you work in the space, you will meet an incredible number of truly smart people. Second, if you...

Click Fraud is Down, and Up

The latest numbers released by Click Forensics, a traffic quality management company, indicate that while click fraud during the first quarter of 2008 is down compared to the fourth quarter of 2007, it is up compared to the same quarter last year.

Obama Wins in Online Video

According to recent figures released by Nielsen Online, presidential candidate Senator Barack Obama has a healthy lead in the battle taking place in the realm of online video.

Online Banking Going Strong, but Still Seen as Risky

While online banking continues to become more prevalent, the general perception seems to be mixed. This stems from the fear of having critical information hijacked online, and the subsequent potential for unauthorized withdrawals from bank accounts.

Yahoo Answers is Popular

Among Yahoo!’s many products and services, Yahoo! Answers is undoubtedly one of its best, and users around the globe seem to be riding the wave.

SellingSource,LLC Taps Silicon Valley Veteran for PR

Las Vegas-based SellingSource, LLC, an Inc. 500 company, has named veteran Silicon Valley public-relations practitioner Ron Kalb director of communications to oversee corporate PR, communications and other marketing outreach activities for its 11 companies providing technology-driven marketing solutions for lenders.

Breaking the Lead Gen Barrier: Part 1 in a 4 Part Series

As the cofounder of Burstabit Media and the LinkTrust tracking and lead management platform, I come across companies all the time who are eager to start brokering leads and co-registration data rather than just sending traffic from their affiliates to their merchant's websites.