Mortgage marketers, long a staple of the Internet advertising landscape, have in the past year had a much more subdued presence online, especially display. As an inescapable piece of text link advertising on…

The old saying: “Don’t put all your eggs in one basket” may be a clich but has withstood the test of time for good reason. Risk management techniques of diversification are an important strategy for savvy business people to implement in any industry.

Americans have always carried themselves with a particular dignity – one that sometimes errs on the side of arrogance.

Google recently released their list of the top 10 fastest growing search terms of 2008, compared to 2007.

Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”

Fueled by positive response to its ad in the last Super Bowl, Audi has bought a 60-second spot to run during the first quarter of this season’s big game

One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29

Spanish-speaking Web star wannabes will have a shot at a brief appearance in a webnovella that Univision Online plans to introduce early next year.

Nabisco is kicking off a holiday campaign around the art of simple entertaining at home with family and friends.

Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues.