Competitive Intelligence and Online Marketing
There are many tools online readily available that can be easily utilized for competitive intelligence gathering.
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Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.
Microsoft Bails. World Yawns. Much Written.
The on again, off again drama of Microsoft's potential acquisition of Yahoo came to a close this past weekend, for now at least. This first chapter or perhaps conclusion of a story, took just north of three months to unfold.
Not So Long Tail
August of this year will mark the four year anniversary of Google going public, in many ways the tipping point for Internet advertising as we know it today. Four years ago, what existed? Internet life focused around...
Africa is Far Behind in Internet Progress
Pingdom, which monitors Web sites' uptime, recently posted figures shedding some light on the state of Internet connections in Africa on its blog. Traffic and penetration were focused on.
Beijing Olympics Sparks Online Attacks
Recent figures released by MessageLabs shows that spam (which turned 30 on May 3rd) was found in 1 of every 1.36 e-mails, or at a rate of 73.5% in April, a 0.3% decline from March.
Coldplay.com Sees Huge Boost in Traffic
Taking a page from Radiohead's playbook, Coldplay decided to release a single, off of their upcoming album, online for free.
Mobile Marketing Relatively Unexplored
A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.
Breaking the Lead Gen Barrier: 2nd in a 4 part series
I probably peaked your interest with part 1 when I shared with you the main benefits of getting into the lead generation business.
Godiva: We’ve Got Chocolate in Your BlackBerry
Now there’s no excuse for giving Mom gas-station candy on Mother’s Day—at least, not if you have a Blackberry smartphone.
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