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History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs

Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.

In a long expected move, the FTC has approved four new rules under the CAN-SPAM Act of 2003. While I normally wouldn't bore you with the minutiae of an FTC announcement, this one is important enough to our industry that I've copied their release in full below.

Efficient Frontier recently unveiled the average cost-per-click information, by vertical, observed during April 2008 in the U.S. The "mortgage" category saw the biggest change from March, followed by "auto finance".

Google's dominance in online video seems to be as sure as its dominance in the search realm, if not more so.

Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon.

According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007's $920 million figure.

To start, I must issue the following notice: Because I co-founded the LinkTrust tracking platform, I'm both very excited to cover the topic of technology and aware that I must speak objectively about platform technology in general.

I remember someone instant messaging me and saying that I should watch the Katie Couric show as one of the more well-known names in the performance marketing industry would receive unanticipated exposure. For...

Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now...