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Youths’ Spending Power is Trending Upward Again
According to the latest edition of Trends & Tudes from Harris Interactive Youth & Education Research, young consumers are spending more than they did last year, serving as a reminder that this segment is one that marketers should bear in mind as we head toward 2011.
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Facebook Remains Most Visited Site, Recipe Sites Seeing Increased Traffic
The latest figures from Experian Hitwise show that Facebook was the most visited website ranked by visits for the week ending Dec. 11, while Google continues to dominate the search landscape.
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The Year that Was: Facebook
If they haven’t already, in just over a week from now, most people’s minds will start to think about anything but work. That’s right. We’re coming up to the end of another year, and like so many before…
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The Year That Was: Best of The Rest
It’s a great year, when a company that almost sold for six billion dollars and reached a billion dollar valuation faster than any other takes second place to a seven year old company. (Then again, there’s…
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Affiliate Summit Tip-Off Party at Affiliate Summit
Double Play Media will be hosting the second annual Affiliate Summit Tip-Off Party at Affiliate Summit West in Las Vegas next month. The event will take place on Monday January 10th, 2011 and is being put on in cooperation with industry leaders BMI Elite, Hybryd Ads, and Infinite Traffic.
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Wheaten & Wheaten Taps ex-OfferMobi and Offervault Exec Jim Lillig For EVP Position
Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.
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Online Ad Spending Will Boom to $28.5 Billion in 2011
According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.
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Online Shoppers Are More Responsive to Paid-Search Ads This Holiday Season
According to Kenshoo’s “2010 Online Holiday Shopping Report,” search advertising budgets and total online sales transactions were both up during the 26-day period ending with Cyber Monday from their levels last year.
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A Majority of Users Ignore Internet Ads More Than Other Ads
Despite the Internet’s heralded usefulness for targeting ads and reaching the right consumers, a recent Adweek Media/Harris Poll survey found that the majority of adults in the U.S. say they disregard Internet ads more than they ignore ads on other media.
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Android Continues to Surge, as Desirable as iPhone Devices
According to the latest MobiLens report from comScore, smart phones are now owned by a quarter of all mobile subscribers, and Android is continuing its greedy surge in the smart-phone OS market.
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