Lead generation is a process that places marketers in a field filled with legal snares ready to bite.

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According to Smaato, a mobile ad optimizer and mobile advertising company, expects a big year for mobile applications in 2011. Its “Mobile Advertising Trends 2011” slideshow sheds light on many of its big expectations in the coming year.

In the U.S., retail e-commerce spending for the holiday season-to-date is $22.0 billion, up 12 percent from the $19.7 billion mark reached during the same period last year, according to comScore. The holiday season-to-date is defined as Nov. 1 to Dec. 10.

According to the latest edition of Trends & Tudes from Harris Interactive Youth & Education Research, young consumers are spending more than they did last year, serving as a reminder that this segment is one that marketers should bear in mind as we head toward 2011.

The latest figures from Experian Hitwise show that Facebook was the most visited website ranked by visits for the week ending Dec. 11, while Google continues to dominate the search landscape.

Headlines from the industry.
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Diablo Media, www.diablomedia.com, an industry leader for affiliate networks, announced today the launch of their Diablo Cares program.

Double Play Media will be hosting the second annual Affiliate Summit Tip-Off Party at Affiliate Summit West in Las Vegas next month. The event will take place on Monday January 10th, 2011 and is being put on in cooperation with industry leaders BMI Elite, Hybryd Ads, and Infinite Traffic.

Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.