Harrah’s Partners with Jackie Collins for Book Bus Tour
Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour.
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Absolut Taps Aspen for On-Site Hispanic Promotions
Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.
2013: More Than One Billion Online Video Viewers
A recent report released by ABI Research expects the number of viewers who watch videos on the Web to reach at least one billion in 2013, which would entail the current population of online video viewers to nearly quadruple.
Consumers Foresee E-Mail’s Continued Significance
A study conducted by market research company, Ipsos, for online reputation management service, Habeas, found that e-mail is the preferred means of communication, and is likely to remain so for the near future
Subject Lines Should be 50 or 80 Characters Long, Nowhere in Between
Make sure that your e-mail subject lines are around 50 characters long, or 80 characters long, but not 60 or 70 characters long.
Making of a Market – Part 1
If someone were compiling a list of major milestones in performance-based online advertising, the rise of mortgage ads and the equivalent prevalence in incentive advertising would certainly make the list. Neither...
U.S. Broadband is Unimpressive
While the U.S. is generally regarded as one of the more technologically advanced countries in the world, there may be a lot of room for improvement for its broadband connections.
Competitive Intelligence and Online Marketing
There are many online tools readily available that can be easily utilized for competitive intelligence gathering.
iLegal – Pre-Screening Affiliates
A solid compliance program requires that you genuinely check new affiliates before allowing them to run your offers.
Making of a Market – Part 2
In Part 1 of "Making of a Market," we cover the historical setting that paved the way for some of the more significant, or at least pervasive, online advertising segments, including mortgage and incentive marketing...
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